3 Things Traveling Teaches You About Marketing

img_1303The UNC Women’s Golf Team began our spring season Monday February 13-14 in Boulder City, Nevada playing the Battle at Boulder Creek. Our team finished third overall, and I placed T10 individually. You can find out more information here.

Here’s what I took away

1.Always stay on brand

Whether you’re in the hotel or on the golf course, stay true to your brand. Our brand means acting on the mission and values of the University of Northern Colorado. This doesn’t just mean wearing the school’s gear, it includes how we act every step of the way. Represent your company’s brand in the best possible way; never give someone a reason to doubt the integrity of your brand. Also, it’s not so hard to thank the TSA security employees for doing a good job. 🙂

2. Never fly solo

Okay, so this one can be hard to avoid, but I think its important to marketing. It’s always nice to have a helping hand to lift a heavy bag into the overhead compartment. In marketing, don’t try to do it all on your own. With so many aspects of this industry, no one person will know it all. Stack your team with people who have talents that differ from your own. When they speak up with new ideas, let them give you a helping hand.

3. Read the signs

When you’re at the airport, it’s easy to pretend like you know where you’re going. Remember to stay humble enough to read the signs so you don’t end up in Terminal A when you’re trying to get to the baggage claim (yes, this has happened to real people). What are the signs your company looks to in marketing? Do you use Google Analytics, social media engagement, or profit/loss statements? Whatever it may be, make sure you know how to read the signs so you don’t end up with 154,000 Facebook likes but no product purchases.

Sometimes airports give you the best ideas; sometimes they provide you with a chance to nap. Wherever you may travel, stay observant. You never know what opportunities will give you new marketing insights.

Comment below with your favorite ways of staying observant. Do you spend time looking for ideas? Or do they just come to you throughout your day? Whatever it is, I would love to hear about it!


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